Blog
Notes on performance marketing, measurement and leading teams are coming here. The things that do not fit into a training slide deck.
Nothing here yet
Better no article than an article for the sake of it. The first texts will go up when they are worth your time.
In the meantime I write on the Growtix blog - there is content there already, including tests and breakdowns from real accounts. It is in Czech.
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Measurement
Why your data never matches
GA4, Google Ads and your invoicing show three different numbers. Which one is right?
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PPC
The ROAS that lies
A campaign with a ROAS of 8 can still lose money. How to measure performance on margin.
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Leadership
How to lead a team you never meet
Eight people remotely - what works and what I had to stop doing.
In progress · no date
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