Tomáš Sýkora
Eight years in digital, two agencies led from the inside and over two hundred brands I helped grow. Today I run Growtix as CEO.
From managing accounts to running an agency
I started at the keyboard - building campaigns, tuning audiences, watching budgets. Step by step I took over leading a digital department, first in one agency, then in another. Today I run Growtix, a performance agency based in Prague and Brno, as CEO.
I went through every performance discipline in turn. E-mail marketing, SEO and content, CRM, LinkedIn and growth, building websites and landing pages - until I settled in PPC and full-scope performance marketing. It was not a straight line, but that breadth is the most valuable thing I have today.
It has one advantage: I know what every brief I hand over actually means. I do not ask for things I have not done myself.
I have worked across industries - B2B, e-commerce, SaaS, services and corporate. Each of them defines the word "result" a little differently, and that is exactly what I enjoy about it. That breadth is also the reason I can tell when the problem is not in the campaign, but somewhere else entirely.
When the return cannot be proven, the mistake is not in the campaign. It is in the measurement.
How it went
From newsletters at Notino to running an agency. Eight years, nine stops and one discipline after another.
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2018-2019
Notino
Promotions & Emailing Executive
First contact with performance. Newsletters, A/B tests, promo pages for Black Friday and Christmas.
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2019-2020
DG Tip
Product & Marketing Manager
I built an e-shop from the ground up and looked after all of it. PPC, SEO, copy, UX and buying stock.
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2020-2022
MARCO BBN
Digital Marketing Specialist → Director
My first own digital team. B2B across industries, monthly budgets around 300,000 CZK, strategy and leading people.
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since 2021
Freelance
Digital Marketing Manager
My own clients alongside the main job. Consulting, audits and mentoring, to this day.
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2022-2023
Safetica
Senior Performance Marketer
The in-house view of SaaS. Campaigns worldwide - NORAM, GWE, EMEA and the EU overall. Growth hacking and channels nobody touches much in the Czech market: Reddit, Quora, Capterra.
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2022-2026
LABA
Digital marketing lecturer
Four years of courses on PPC, digital strategy and performance marketing. 250+ students. I no longer teach there.
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2024-2025
World Minifootball Federation
Senior Media Manager
Media strategy for the World Cup in Baku. 64 matches, 55,000 spectators in the arena and an international team of seven, remotely.
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2022-2026
Brightbox
Performance & Strategy Manager → Head of Performance
From strategy and campaign management to leading the whole performance team. Responsibility for the client portfolio and for the commercial side of the work delivered.
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since 2026
Growtix
CEO
I run a performance agency under Brightbox Group. The title says CEO, but I am still in the accounts.
What is behind it
- Brands worked with
- 200+
- CZK monthly in PPC
- 3M+
- Students trained
- 250+
- Years in digital
- 8+
- Agencies led from the inside
- 2
- Media team members
- 7
B2B, e-commerce, SaaS, services, corporate
Managed budgets across accounts
Courses at LABA, 2022-2026
From specialist to CEO
Leading a digital department
Led remotely, World Cup in Baku
What I understand in depth
I can do the other disciplines and I have been through them. These are the ones where I feel at home.
Google Ads & Meta Ads
Search, PMax, Shopping, Demand Gen, paid social. Account structure, bidding, feed and creative.
GA4, GTM & server-side
Data layer, conversions, attribution, Consent Mode. Without it every other number is unreliable.
Marketing strategy
Positioning analysis, channel mix, budget allocation by marginal return rather than by habit.
Team leadership
Hiring, onboarding, processes, KPIs and mentoring. Including leading people I never meet in person.
Teaching means understanding
For four years I was a digital marketing lecturer at LABA, one of the largest online education platforms in the Czech Republic. Over 250 students went through my courses.
I ran courses on PPC, digital strategy and performance marketing. The gap between "I can do it" and "I can explain it" is a chasm - and teaching is the only way to bridge it. I explained attribution 250 times. It did not get easier, I just got better at it.
I no longer teach at LABA, but I still run corporate training. I do not work with generic examples from slide decks, but with data from the account the team actually runs.
16 certifications - expand
- Google Ads - Search
- Google Ads - Display
- Google Ads - Video
- Google Ads - Shopping
- Google Ads - Measurement
- Google Analytics Certification
- Google Analytics Individual Qualification
- Google Analytics for Advanced
- Google Analytics for Beginners
- Google Partner
- Google Digital Garage
- LinkedIn Marketing Solutions Fundamentals
- Getting started with Sklik
- Strategic PPC advertising
- Selling on Facebook (Honza Bartoš)
- Presentation skills
- Czech Native
- English Professional
Minifootball referee
I have been refereeing since 2013 and it is an integral part of my life. From small pitches on a housing estate I got to the biggest stage in the world - I refereed the 2025 World Cup final in Baku.
At the same tournament I also led an international media team of seven for the World Minifootball Federation. Sixty-four matches, 55,000 spectators in the arena and over 60 million on screens.
Making calls on the pitch is good training for work. The decision has to come immediately, without data, with no way back - and with a full arena that disagrees with you. In marketing almost everything can be measured a second time, but the ability to decide and stand behind it gets neglected there.
In the World Minifootball Federation kit.
Let's talk numbers
Thirty minutes, no slide deck. We'll go through what marketing returns to you today and where the biggest gains are.